Editing

Above, Amy Winehouse track we decided on weeks ago, as our starting point.

Rebeccas' understanding of Adobe premiere was a lot greater than mine. As she persisted to make the final cut precise. As she began to talk me through it we were tightening up moments with the climax of the tralier matching with the Crescendos in the track, all to add to the cliffhanger and increase anticipation. Things we didnt initally plan to do.

All was a great learning curve for me...

As our work hadn't "saved" on my account :-(( although we had saved it on an alternative place on the hard drive it was due to technical difficulty. Rebecca and myself were kicking ourselves all morning. Although we still had all the movie clips our positioning and transitions had gone!!!

We spent alday re-doing what we could remember from yesterday, whilst it was still fresh in our memories. Using all the modifications to make it look as realistic as we could. Since all the soap adverts we have analysed during our research have had a surreal theme to it, I quote "we are looking to make our advert a cross between thess elements but to add more realism."
So using too many effects would take that away, so we agreed to stay clear of Zooms Dissolves and Random inverts.
Although at times, cross fades can look affective, more than straight cut which are too abrupt for our storyline when talking about pregnancy and running away.