OCR brief I will produce:
A promotion package for a new soap opera, to include a trailer, together with two of the following three options:
* Home page for the film
* A poster for the soap
* A listings magazine front cover featuring the new soap.
Produce a viral marketing campaign for a new soap, aiming to attract an audience primarily through social networking sites and YouTube. The trailer and the website will be the primary marketing tools to be disseminated via the internet. The poser and magazine cover will be the secondary phase, adopting mainstream ‘above- and below-the-line’ marketing techniques after the viral marketing campaign has secured media interest.
(OCR Media studies for A2, Advanced portfolio page 21)
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