Friday 6 November 2009

Target Audience

British soaps tend to have a strong regional identity, EastEnders is set in the East End of London, while Manchester is the setting for Coronation Street. This is not just to attract viewers from that area, but also to make it more realistic. The area in which the soap is set also has an effect on its plotting and characters, we will endeavour to show this is our trailer.
From the point of view of broadcasters, trailers promote soaps and are good because they are very cheap to produce, yet have huge audiences and can therefore generate huge revenues. Not all soap operas are successful there are some which do not catch the interest of the viewers, which shows the power of the trailers.

'Corination Street' is targeted at a family audience due to the early time slot and also because of the range of characters varying from different ages and backgrounds. The assumptions about the audience’s characteristics that are implicit within the text are that everyone who consumes ‘Corination Steet' are from a working class background.
Traditionally soap opera’s like ‘Corination Street’ had a fairly large audience. However over the years Soap Operas have been in decline due to alternative sources of media for example digital and sky channels as well as the Internet. Furthermore, when Soaps first began they were aimed mainly at women. However today they are aimed at a family audience from children to adults.
We shall coincide with the same audience as 'Corination Street,' since were following a familiar storyline, which we have authorization that the teenage pregnancy plot passes restrictions.

Our principle character will play which is alike Tine O'Brians rolle of Sarah-Louise Platt.
* A child of low academic attainment but precious hormones at pregnant at a young age.
* Her bugeoning belly incongruous under her gymslip.
* A child (Bethany) was born and her young mother eked out a rotten existence, watching her schoolmates going out at the weekends while she stuck baby-sitting.
* She becomes the 'Village bike' and we as viewers are never slow to wag a dissapproving finger.

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